Five Tips to Leverage LinkedIn Company Pages

If you've been hearing a lot of buzz lately about LinkedIn's Company Pages, it's no wonder.  With more than 200 million members and 50 million unique visitors each week, LinkedIn has become a highly valuable tool for both B2B and B2C companies looking to promote their business and recruit qualified candidates.  Virtually any company of any size can easily create a Company Page - at no cost whatsoever.

According to LinkedIn, you only need 100-200 followers for your Company Page to reach the tipping point to start making an impact and driving engagement.  Further, LinkedIn has been developing ways to improve the Company Page's functionality to make it even more user-friendly and effective. So if your organization hasn't yet taken the plunge, now's the time.

With the help of Malouin Marketing, WASH Multifamily Laundry Systems recently updated their LinkedIn Company Page. Now with 435 followers, WASH is engaging with customers and stakeholders through continual communication on LinkedIn

We offer the following five tips to help you create a Company Page that will motivate visitors to click that "Follow" button and connect with your brand.

1. Start with the Summary

The About section, located at the bottom of your Home page, is a great way to provide a compelling, brief description about what you do and what differentiates you from your competitors.  You'll also want to use this section to plug in important search engine keywords so people can easily locate you when searching for your type of business or unique offerings.

2.  Impress with an Image

LinkedIn recently added this great feature that allows you to post a prominent banner photo or image on the top of each page - similar to Facebook's Cover Photo.   The more creative you get here the better - your goal is to capture visitors' attention to encourage them to take a closer look at your posted content.

You may also want to incorporate a few words about your business in your image, since your company description won't appear until you scroll down to the very bottom of the Home page.

3. Strut Your Stuff on the Products & Services Page

This is where you can really highlight your company's offerings - products, services or otherwise.  When crafting this page, make sure that the first product or service you list is the most important, since it will also be featured on the sidebar of your Home page.

Keep in mind, there's no reason to limit this section to solely products and services. Get creative by including special offers, contests, events, or any other content that will pique the interest of your target audience. If you have instructive or informative videos, you'll want to post those here as well.  As I've mentioned in past newsletters, most people are visual learners, so your followers will appreciate viewing content that provides value to them. And here's another huge bonus of the Products & Services page: The right sidebar now features a list of LinkedIn members who have provided a testimonial/recommendation for a specific product or service. Any visitor to this page can see who in their network has endorsed you.

On that note...

4.  Ask for product and service recommendations

Don't expect people to write reviews on their own - the only way to get a shout out from a follower is by asking.  According to LinkedIn, "Recommendations provide an authentic endorsement, making it easy for prospective customers to feel confident about doing business with you."   To get the most mileage from these valuable testimonials, you may want to include them on your company website, in print and online ads, and in other promotions, as appropriate.

5.  Engage, engage, engage

Once you've built a solid Company Page, you'll want to keep 'em coming back for more.  Do this by providing your followers with fresh, meaningful and targeted content. As you build your follower community, be sure to enhance their engagement by posting daily status updates.  Share company news, industry articles, or thought leadership pieces. Attention-grabbing content, such as images or infographics, also go a long way in building relationships. You can also ask followers to weigh in on important topics.  All posts will appear on your Company Page and in the news feed on the homepage of each of your followers.

Hint: To fine-tune your messages and increase engagement, be sure to monitor follower and page stats analytics.  This will give you a deeper understanding of your follower base, community growth, and engagement levels.

If you need help in building a social media presence or any other marketing support in this rapidly changing marketing environment, Malouin Marketing is available to provide guidance and expert know how.  I'd love to discuss your unique needs and provide you with a free, no-obligation quote.  Reach me by email or call 310-379-6419 for a free consultation.

And, please follow Malouin Marketing on its new LinkedIn Company Page!


Malouin Marketing
2110 Artesia Blvd., #356
Redondo Beach, CA 90278
(310) 880-7890

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