Engage With Video Content

I'm no chef, but I like to challenge myself in the kitchen once in a while. My latest endeavor was learning how to make sourdough bread from scratch. Even after trying countless recipes, something always went wrong. I couldn't figure out the problem so, naturally, I tried Google.

Searching for "making sourdough bread" led to a few YouTube tutorials on Google. After browsing a few of them, I realized that my kneading technique had been all-wrong. Sometimes, the best way to learn something is to see it being done.

In fact, it is estimated that 60% of us are visual learners. As you can guess, visual learners learn predominantly with their eyes. This is one reason why some YouTube tutorials receive thousands, if not hundreds of thousands, of views.

Recent statistics show that 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second. Over 4 billion videos are viewed a day, and 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. Not only are people watching video content, but they are also sharing videos that catch their interest. And that's the power of engaging video content.

So what does this mean for your business? Here are some ways that you can incorporate video content into your marketing strategy:

Create a video accompaniment to your corporate brochure. Last year, one of our long-term clients produced a series of "webisodes" that reinforce their core values. These videos are posted on their website and shared on their social media networks. They are also sent in DVD format along with their company brochure. Not every customer will have time to read the brochure, but some may find time to watch a 90 second video.

Show the people behind the brand. Video can be a great opportunity to put a personality to a company, as well as introduce key executives and others, by having them on camera. Create video messages by people in your company where they discuss what they do for customers. The customer service relationship starts somewhere, so why not use video as a friendly introduction to your people, products and services?

Add customer testimonials to your website. Do you have customers who are as excited about your brand as you are? Would they be willing to sit down for a quick video interview? If you could capture your customer's enthusiasm on video, the marketing value could be priceless.

Don't be afraid to over share! Once you create video content, upload it to a video-sharing site like YouTube or Vimeo. YouTube allows users to easily share videos via email, Facebook, Twitter, and Google+. You can also enable the "Embed" option that allows users to download a code that enables them to enable your video in a blog post. Of course, you will also want to share your video on your own social networks and encourage your fans to spread the message as well.

How can Malouin Marketing help you create the right video for your business? Well, see for yourself...


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Malouin Marketing
2110 Artesia Blvd., #356
Redondo Beach, CA 90278
(310) 880-7890

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