We Gave a Reboot to Our Brand

Do you notice something a little different? Malouin Marketing now has a brand new logo, along with a completely redesigned  website.  Why the changes? As the marketing industry evolves at a breakneck speed, Malouin Marketing continues to embrace new approaches to marketing. And, while our mainstay is strategy-driven marketing and creative services, in recent years we've expanded our services to offer our clients more online marketing, including social media consulting.

Taking the Malouin Marketing logo and website in a new direction was a necessary part of this evolution. So, we said goodbye to the outdated 1990's style and hello to a fresh, bold approach!

In this issue, we'll use Malouin Marketing as an example of how you can reboot your brand with a new logo and a new website.

Why It Was Time for a Change

A company logo is often your brand's first impression and it should tell a story. A successful logo should immediately invoke a feeling about your company or product that aligns with who you are and how you wish to be perceived.

As a marketing firm, we've grown leaps and bounds since we first started in the 90s, but our logo didn't reflect that. Not only was it dated, the old logo didn't tell our story. Malouin Marketing needed a logo that better represented who we are and what we can do for our clients.

What Story Does It Tell?

If you look at the new logo, you will first notice the "M" pin and the bold treatment of the lettering. This was intentional, to illustrate that Malouin Marketing provides a bold approach. The pin represents how Malouin Marketing puts your business on the map by helping your customers find you and showing you how to stand out from the rest.

We also re-evaluated our colors and chose the color blue to be featured in our logo. This was a strategic choice (not just because we like the color blue). We picked blue to reinforce that we are trustworthy, dependable, and committed--all traits that our clients value in our firm. It also speaks to our "fresh" approach to new and emerging marketing trends.

Generally speaking, a full redesign of a company logo should be considered if there has been a significant change in your market or industry. Just consider how the marketing industry has changed with the growth of new technologies and social media. With the new logo, Malouin Marketing wanted to demonstrate our modern approach to marketing. That's why we replaced the old-school calligraphy-style "M" in the previous logo with a bold and friendly font in the new one.

New Look, New Website

Along with our new logo, Malouin Marketing also redesigned our website to better match its bold new look and allow for updated content. You'll notice that the improved and enhanced website now features our social media links, so it's easier than ever to share articles and information with your friends and colleagues.

We've also included a QR code in the footer of our website so that you can simply use your mobile device to save all of our contact information in the form of a vCard. Another innovative feature is our new Social Media Services page that highlights how we can assist in this area. To showcase our expertise and the quality of our work, articles and portfolio samples also take a more prominent placement.

Is It Time to Rebrand?

If your company's corporate goals and messaging have changed, rebranding is a way to tell the new story. Rebranding is a commitment that requires careful planning and precise goals. It should mean more than changing a website URL or modifying the logo.

If your company is interested in rebranding, consider hiring an outside consultant to offer a fresh perspective and professional expertise. Contact Malouin Marketing to find out how we can help!


Malouin Marketing
2110 Artesia Blvd., #356
Redondo Beach, CA 90278
(310) 880-7890

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