Being Thankful

It's the time of the year when I start getting nostalgic (and a little mushy), but all for good reason. I'm amazed when I look back and realize that a number of our clients have been with us since our inception in 1996. We've seen them through more than a decade and a half of marketing their organizations. We struggled with them through times of economic recession and challenges and celebrated during the good times and growth. As our own marketing practice has grown, we've had the opportunity to work with a variety of companies, non-profit organizations and individuals in a myriad of industries. Throughout it all, we are extremely thankful that we've had the chance to work with so many outstanding people. It is these relationships that I am, personally, most grateful for.

If, like me, you're the sentimental type and you're thankful for your customers and their continued loyalty, then reach out and share your appreciation.  Now is the perfect time to tell them!

  • Be Merry All Year - the holiday season is the ideal time to share your merriment and appreciation, but don't just wait for a special occasion. Be sure to also express your gratitude throughout the rest of the year, too.
  • Deliver Service - repeat customers are the bread and butter of any business, so do your part to keep them coming back by delivering outstanding customer service.
  • Get to Know Them - talk to your customers on a personal level and get to really understand what is important to them.  Before you get down to business, talk personally -- check in on how their family is doing, talk about their hobbies and your shared interests.
  • Celebrate the Milestones - send a note when it's your anniversary of working together, give a gift to the 100th customer, take them out to lunch after a successful launch; whatever it is, look for the opportunities to celebrate their connection to your business.
  • Feel Free - provide some "freebies" from time to time.  It could be a free product, a no-cost white paper or e-newsletter, a coupon, a special gift, or complementary counsel or advice.  
  • Address Issues Upfront - when customer issues arise, which they inevitably will, address them immediately by acknowledging the problem and offering a solution.
  • Connect Socially - be sure to connect with your customers through social media and encourage them to do the same. Follow them on Twitter, "like" their company page on Facebook and connect with them on LinkedIn to stay in touch even when you are not actively engaged in a project. 

Your customers have a choice. Let them know that you appreciate that they have chosen your business. Make your customer appreciation efforts a heartfelt and meaningful component of your brand. Gratitude is a powerful force, and believe me, people never tire of hearing how much they are appreciated!

Thank YOU, for taking the time to read this article. We hope you found it helpful. Please like us on Facebook for more free marketing tips.


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Malouin Marketing
2110 Artesia Blvd., #356
Redondo Beach, CA 90278
(310) 880-7890

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