10 Emerging Trends to Jump Start Your 2015 Marketing

So many opinions, so little time. A quick perusal of LinkedIn and you’ll be dizzied by the barrage of advice articles by self-proclaimed experts on what you should or should not be doing to market your business in 2015. Don’t worry. We’ve got you covered. At Malouin Marketing, we’ve cut through the clutter and compiled 10 fast tips to jump start your marketing this year.

1. Data-Driven Marketing
Real-time data is being used to drive marketing decisions and add a level immediacy and flexibility to marketing campaigns. Gartner predicts by 2017, the CMO will spend more on IT than the CIO.

2. Micro-Targeting
Market segmentation is nothing new, but businesses armed with analytics are now finally recognizing that micro-targeting results in more success than old-school mass marketing techniques. This, coupled with improved data mining, is enabling a level of micro-targeting and niche offerings that haven’t been seen before.

3. Events/Promotions
For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use, according to the Content Marketing Institute. In fact, 70 percent of those polled favor in-person events over videos, case studies and eBooks.

4. Social Business
B2B marketers are using all social media platforms to distribute content more frequently than in years past. They now use an average of six platforms, versus five a couple of years ago. The social media platforms that have experienced the biggest surges in use, year over year, are SlideShare (40 percent vs. 23 percent), Google+ (55 percent vs. 39 percent) and Instagram (22 percent vs. 7 percent).

5. Marketers as Educators
Because your potential and current customers all “learn” differently, it’s important to provide content types. Take your story and turn it into an infographic, a slideshow, a webinar or video. This will ensure that, no matter what their learning style is, they will be able to engage with and appreciate your content.

6. LOL Marketing
Consumers are engaging with brands that are funny and demonstrate a sense of humor in their marketing. Take for example, the Under Armour campaign. A recent partnership with Funny or Die resulted in this video featuring Tom Brady.

7. Paperless Communication
InfoTrends U.S. study forecasts 8.6 billion consumer bills and statements will be paperless in 2017. With society embracing more paperless communication, businesses also need to adapt to more electronic means such as “live” brochures, PDFs, e-Tickets and apps that eliminate the need for paper. What are your future expectations for paperless communications?

8. Target Content
Unite sales and marketing with targeted content. If marketers are content creators, salespeople are the content curators. They can share blogs, articles, videos and other content types that are relevant with their prospects. While marketers measure the content results by tracking the number of leads generated from a post, salespeople measure how efficiently the content advances buyers through the funnel.

9. Paid Social Media
Social media sites are continually tweaking their algorithms to limit who sees your content. Facebook, for example, recently announced that in 2015 they are limiting the reach of posts that they deem overly promotional. What that means is that as marketers, we can no longer rely on just organic reach. If you want to make sure your content gets seen, it’s time to consider paid placement.

10. Outsourcing
Small and large businesses alike are depending on outsourced marketing talent to implement their marketing plans. There’s a trend towards smaller in-house marketing departments with larger networks of outside specialists that they can pay by the project without having to add FTEs.

If you need assistance jump starting your marketing, we invite you to contact Malouin Marketing for a free consultation.




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Malouin Marketing
2110 Artesia Blvd., #356
Redondo Beach, CA 90278
(310) 880-7890

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